A few questions every agent asks us.
What is Propli?
Propli is property software for South African landlords, property managers, and agents, whether you're letting units, selling listings, or both. We pull WhatsApp, email, and every portal enquiry into one inbox, then layer automation on top: forward a message with photos and Propli drafts the listing, you approve it once, and it syndicates to every portal you choose. On the operations side, leases, invoicing, and reconciliation sync automatically through Xero and Sage. Every board gets a QR code that tracks scan through to close. Less time re-typing the same listing four times or chasing admin, more time closing deals.
I only do sales, or only do letting, not both. Is Propli still for me?
Yes. Use the letting/operations side on its own, the listing and sales side on its own, or both together if your agency does. Most SA agencies end up doing both anyway, so the two sides share the same listings, contacts, and QR scan data instead of living in separate tools.
I'm an independent landlord, not an agency. Does this work for me?
Yes. Propli started as software for small to medium landlords and boutique property managers, so the operations side, leases, invoicing, arrears, is built for a portfolio of a few properties, not just a 500-unit agency. You can add the listing and inbox side later if you ever list a vacancy or sell.
I already use Prop Data, PayProp, or another tool. Can I switch without losing my data?
That's the plan; migration support is part of onboarding rather than a DIY export/import. Tell us what you're on today when you join the waitlist so we can scope what needs to move across before you switch.
Which channels does Propli connect to?
Your messages: WhatsApp and email in one inbox, plus buyer and tenant enquiries forwarded from Property24 and Private Property. No more switching between apps to find what matters.
Your accounts: Propli syncs with Xero and Sage, keeping reconciliation, invoicing, and renewals current automatically. On a different accounting package? Tell us, we're happy to look into it.
How does Propli draft replies and listings “in my voice”?
Propli learns from your past messages and your agency's listing style, then drafts replies and listing copy that sound like you, warm, direct, or formal. You review and approve with one tap before anything goes out.
Will Propli send messages or listings on my behalf without me approving them?
No, you're always in control. Propli drafts every listing and reply and waits for your approval before it goes anywhere. Lower-risk actions like tagging and filing a conversation happen automatically. Fully automated sending can be switched on later, once you trust the drafts.
When do I get access?
We're onboarding agencies in small batches ahead of full launch. Join the waitlist and we'll email you when it's your turn.
Is my data safe?
Tenant and buyer contact info stays encrypted and is never sold or shared with other agencies. We're built to POPIA standards from day one.
How is this different from my current inbox and listing tool?
Most inboxes and listing tools are adapted from general CRMs. Propli is built specifically for property: your listings, conversations, and QR scan data live in one place and feed each other, so a scan on a board updates the same record as a WhatsApp enquiry about that unit.
What will it cost when it launches?
Listings and your agent profile stay free forever. Paid tiers unlock the AI assistant and scan-to-close reporting, priced per agency, not per listing.
What’s the AI tool connection you mention in "what’s next"?
Propli will support MCP, a standard that lets you ask questions about your portfolio directly from tools like Claude or ChatGPT, instead of logging into Propli to look something up.